For the title graphics of the Morgan Stanley — “World Wise” campaign, our challenge was to emulate the unexpectedness & three-dimensionality of the camera movement and subsequent editing style. In order to achieve this, and maintain a look consistent with the principal photography, the decision was made to build the title cards as physical objects (large sheets of glass) that we could shoot in a similar fashion. The result was natural, organic light play, caused by actual light refraction throughout the typography.