After graduating from the University Of Colorado at Boulder Richie Adams worked freelance in the field of advertising before attending the American Film Institute (Los Angeles) and Otis School of Art and Design (Los Angeles). While at Otis he was honored as a co-recipient of the prestigious Tom Correy Memorial Award for Outstanding Achievement in Broadcast Design. Based on his work at Otis, Richie was handpicked by Richard Alan Greenberg of motion picture main title fame (e.g., Superman, Untouchables, and Matrix) to be the Art Director for his new company, RAGinc. He then accepted the position of Creative Director for Ignite Creative, a Hollywood film design company, where he continued to design and produce both main title sequences and motion picture advertising for the film and television industry. After four years with Ignite, Adams relocated home to Baton Rouge, LA where he formed River Road Creative, a boutique live action studio specializing in design, production and post-production services for the film and television industry.