River Road Creative collaborated with Zehnder Communications and client EBR Schools to produce a commercial campaign and promotional video featuring current students, and graduates of the EBR School system who have achieved great success in their field, in an effort to encourage local school children to dream big and believe in education. This included filming Randy Jackson on location at Jim Henson Studios in Hollywood, CA and Karey Kirkpatrick at DreamWorks Animation in Burkbank, CA.

This project earned agency, Zehnder Communications, RRC and client EBR Schools several Gold Addy's, the Best of TV Addy, and Overall Best of Show Addy for 2010. It also earned director, Richie Adams, his first National Telly Award.